Most of the graphical content on social media is still images. We are used to them, and our attention to still images may be reduced when we scroll down Facebook or Instagram. On the other hand, GIFs and videos are set up by default to start playing right away as … Read More
Whether it’s a quiz or post, marketing giants like Buzz Feed have shown time and again that interactive content can lead to longer time spent on a webpage and lead to engaging the consumer in more than one article. Social media users are growing everyday, as a result it’s no … Read More
More and more companies understand the importance of social media, and businesses that don’t have at least one social media page are becoming less common. This is not surprising – social media provides great communication with your clients, helps to get feedback and boosts marketing efforts through consumer generated content … Read More
Created by Google’s Cultural Institute, Google Street Art Project provides an online catalogue of street art from around the world. The site offers Audio Tours, Online Exhibitors, World Collections, GIF Art and the stories of the artists. Google also tweets out images daily @GoogleStreetArt of worldwide street art, and the … Read More
Snapchat turned Internet communications into a game by letting people send modified selfies and short videos. Just days ago Snapchat reached a mark of 150M daily users, which made the app more popular than Twitter and overall made it the 3rd most popular app in the world. With a 32.9% … Read More
We tell our clients all the time they need to listen to the needs of their clients. Today technology and social media offers us an amazing opportunity to engage with our clients and gain feedback that we can really implement in the success of our business. Even the negative stuff! … Read More
Breaking into the international market can be a challenge for any company, but throw in local government unrest, serious infrastructural challenges and abject poverty and you really have a challenge. For one Tour and Safaris company in Nairobi Kenya, the key to breaking into this market was having a Canadian … Read More
Black Friday is a ‘big box’ game, so what can we do as a small business to help capitalize on this weekend’s shopping extravaganza? Here are a few tips: Use social media – it’s a quick and effective platform for promotions, not to mention easier on the pocket book than some … Read More
As communication tactics evolve and media changes on a daily basis a company can quickly get lost when it comes to integrating their marketing efforts to include online platforms. There are many ways you can improve your marketing approach but having an integrated plan is essential, whether you are working … Read More
LinkedIn is the world’s largest business to business social networking site and as a business owner, it is essential that you become part of it. Here are some facts about LinkedIn and why (if you are not already) you should be involved: It was designed to help small-medium sized businesses … Read More