Building an Inclusive Brand

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Diversity, Equity, and Inclusion (DEI) have transitioned from buzzwords to business imperatives, reshaping how brands engage with their audiences. Today, being inclusive isn’t just a moral stance—it’s a strategic advantage. As a marketing agency committed to driving meaningful change, we recognize that building an inclusive brand requires more than token … Read More

The Power of Sustainable Design: Transformation for a Greener Future

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There’s a profound message that resonates within the atmosphere of sustainable design – its impact on branding and marketing not only reflects a company’s dedication to sustainability but also highlights the innovation it brings to integrating sustainability into design.Sustainable design isn’t ‘just a trend’; it’s a dynamic movement reshaping how … Read More

Design Trends 2017

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To reflect on 2017, we’ve collected our favourite design trends from the year! Colour Transitions Settle gradients started getting popular back in 2016, when Instagram rebranded themselves with an orange-to-purple-through-fuchsia colour transition. Ever since this catchy trend spread, and now you can observe it in graphical elements across many brands, … Read More

The Value Of Graphic Design Professionals

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A recent study by Ottawa based market research firm, Harris/Decima demonstrates the effects of design to the bottom line and the value of graphic design professionals. Harris/Decima together with the Society of Graphic Designers of Canada (GDC) brought decision makers and business leaders together to better understand the industry’s perception … Read More

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