Let’s Talk Apples

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When comparing anything you want to make sure that you are comparing the items equally, hence the phrase “comparing apples to apples”. It only makes sense to ensure that the products being looked at offer all the same qualities, right? Unfortunately, in the world of marketing and design, that doesn’t … Read More

The Viral Video

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Most people by now are familiar with the term ‘viral video’, but for those who aren’t, a viral video is one that has become popular or famous due to mass-sharing on social media or email. Most of us are familiar with ‘The Star Wars Kid’, which is no surprise as … Read More

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