Digital marketing is often a black hole of information for those not entirely familiar with the technology and the complexity of the audience structure. Companies who have remained committed to digital marketing are now seeing proof of their efforts resulting in increased visibility of their brands and in direct sales. … Read More
When comparing anything you want to make sure that you are comparing the items equally, hence the phrase “comparing apples to apples”. It only makes sense to ensure that the products being looked at offer all the same qualities, right? Unfortunately, in the world of marketing and design, that doesn’t … Read More
With spring inevitably comes “Spring Cleaning”, a phrase often used at home but it also applies to business. Spring is a time to review and evaluate your businesses’ marketing efforts over the last year. Most small businesses in Northern Ontario can look at this time as a catch up and … Read More
LinkedIn is the world’s largest business to business social networking site and as a business owner, it is essential that you become part of it. Here are some facts about LinkedIn and why (if you are not already) you should be involved: It was designed to help small-medium sized businesses … Read More
Most small business owners will tell you that their marketing is working. The proof, they are still in business. If I had a dollar for every time I heard that I would be writing this article from a sandy beach somewhere with a piña colada in my hand. The truth … Read More
Lately, mobile APPs for smartphones, such as the iPhone and Blackberry are all the rage and many organizations are clambering to beat their competition to the APP marketplace. Business owners however, may not be aware of the options available to them. There is a gamut of APP types to choose … Read More
As a web design professional, I have heard on more than one occasion “That much? My nephew will do the work for $200!” Your website is a first point of contact for potential customers and you only get one chance to make a good first impression. What kind of impression … Read More
Studies show that small businesses have the most to gain from Social Media. 88% of all small business owners found that Social Media helped them increase exposure, and 72% of those surveyed saw increased traffic and subscriptions as a result of social media. With small business owners having to constantly … Read More
A successful business owner will tell you, one of the most important things to learn early on in any business is to identify your target market and then figure out how to find them. Once you have found them, how do you get their attention? That’s where marketing comes in, … Read More
Most people by now are familiar with the term ‘viral video’, but for those who aren’t, a viral video is one that has become popular or famous due to mass-sharing on social media or email. Most of us are familiar with ‘The Star Wars Kid’, which is no surprise as … Read More