Marketing is no longer the simple and linear endeavor it once was. With now saturated markets in a digital world, it’s becoming harder and harder for businesses to effectively navigate the ever-changing mechanisms of effective marketing strategies. Today’s marketing plans must include significantly more touchpoints, including social media channels, websites, … Read More
A potential customer clicks on your Facebook Ad. What’s next? Customer journey mapping is a real-time customer-centric approach to driving engaged customers, who keep coming back to you while providing methods that improve their overall experience. Customer journey mapping creates holistic opportunities that focus on your customers’ beginning-to-end interactions. In … Read More
Wondering if you should create a TikTok account for your business? The answer to that question depends on your audience. Who is your audience? Is your audience on TikTok? TikTok certainly makes its mark as a selling platform, with consumer spending reaching $6 Billion in 2022. If you can identify … Read More
It doesn’t matter the business or market you’re in, we all experience some down time or slow season as it’s often referred, but there’s no need for panic. Marketing during the slow season is a great opportunity to really hone-in on your target market and customize marketing strategies that will … Read More
Regularly posting and sharing content on your business or organization’s social networks is a great marketing tactic. However, the simple task of regularly posting is not enough to create engagement and generate leads. Have you ever asked yourself what your social media content should be doing? What are the purposes … Read More
Social media is an industry of its own, that constantly and quickly evolves. This makes it challenging for businesses, in any sector, to properly manage their social media networks. This includes planning, preparing and scheduling social media content. We frequently ask ourselves the question: ‘How often should I post and … Read More
Most of the graphical content on social media is still images. We are used to them, and our attention to still images may be reduced when we scroll down Facebook or Instagram. On the other hand, GIFs and videos are set up by default to start playing right away as … Read More
Whether it’s a quiz or post, marketing giants like Buzz Feed have shown time and again that interactive content can lead to longer time spent on a webpage and lead to engaging the consumer in more than one article. Social media users are growing everyday, as a result it’s no … Read More
More and more companies understand the importance of social media, and businesses that don’t have at least one social media page are becoming less common. This is not surprising – social media provides great communication with your clients, helps to get feedback and boosts marketing efforts through consumer generated content … Read More
Created by Google’s Cultural Institute, Google Street Art Project provides an online catalogue of street art from around the world. The site offers Audio Tours, Online Exhibitors, World Collections, GIF Art and the stories of the artists. Google also tweets out images daily @GoogleStreetArt of worldwide street art, and the … Read More