Born and raised in North Bay, Mike Trahan is a true local. What he likes the most about his town is the friendly people. When he was growing up, Mike was playing several sports, including hockey, baseball and football. When the time came to start studying at Canadore College, the … Read More
Is your business or organization experiencing a growth? Does it need to refresh its branding? Is it going through a transition? Do you have a new service or product that needs promotion? Do you lack in resources and marketing skills? If your answer to most of these questions is yes, … Read More
Giving Tuesday typically takes place after Black Friday and Cyber Monday. This year, it falls on December 1st. Co-founded by CanadaHelps and GIV3 – a privately-registered Canadian charity, Giving Tuesday Canada unites not-for-profit organizations, businesses, groups/communities and individuals annually for a big day of giving. With the COVID-19 pandemic, this … Read More
As the coronavirus rapidly disrupts our day to day life it is our job as marketers to frequently reassess and swiftly implement strategies. This is our norm. Spring is a critical time for marketing. We are ending the first quarter of a new year, wrapping up the year end for … Read More
Over the years we’ve worked with all types of businesses and organizations, big and small, for profit or non-profit, new and old, service, manufacturing and retail. The first question when we meet is always the same “How much should I spend to market my business?” Now old business can sometimes … Read More
Organizing a strong internal administrative team is no easy task, these are the individuals that may run the day-to-day operations of your organization and are responsible for things running smoothly. These are the people who know the projects, know the customers, answer the phone, oversee the admin tasks and often … Read More
Today, our clients are facing a fast and sporadic world with a magnitude of content, this new generation of professionals does not take the time search for information. As a society we expect the information to be tailored to us, be where we expect it to be and be written … Read More
One of the disciplines that knows how to evolve to the rhythm of society is marketing. It is called new marketing but it really is a reinvention of this and its enormous capacity for adaptation in the face of a new economic and social technological environment. The consolidation of the … Read More
It’s the 21st century, century of technology and Internet! Your website is important, it is the face of your company, it needs to grow, change, adapt, and you must give it the attention and care it needs. Your website should be easy to navigate, potential online customers will not take … Read More
Most of the graphical content on social media is still images. We are used to them, and our attention to still images may be reduced when we scroll down Facebook or Instagram. On the other hand, GIFs and videos are set up by default to start playing right away as … Read More