Author Archives: vsgroup

Marketing is no longer the simple and linear endeavor it once was. With now saturated markets in a digital world, it’s becoming harder and harder for businesses to effectively navigate the ever-changing mechanisms of effective marketing strategies. Today’s marketing plans must include significantly more touchpoints, including social media channels, websites, … Read More

Wondering if you should create a TikTok account for your business? The answer to that question depends on your audience. Who is your audience? Is your audience on TikTok? TikTok certainly makes its mark as a selling platform, with consumer spending reaching $6 Billion in 2022. If you can identify … Read More

It doesn’t matter the business or market you’re in, we all experience some down time or slow season as it’s often referred, but there’s no need for panic. Marketing during the slow season is a great opportunity to really hone-in on your target market and customize marketing strategies that will … Read More