Adapting Your Marketing Strategy: Navigating Changes in Third Party Cookies

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In today’s digital landscape, third-party cookies have been instrumental in helping businesses understand consumer behavior and target their advertising effectively. However, recent developments, particularly Google’s Tracking Protection feature in Chrome, are shaking up the status quo. This feature automatically blocks third-party cookies, giving consumers more control over their online privacy. … Read More

Brand Development and Positioning

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In today’s competitive business landscape, building a strong brand is crucial for success. Brand development and positioning play a pivotal role in shaping customer perception, fostering loyalty, and differentiating your business from competitors. We delve into the expertise of branding and brand management, highlighting the development of a robust brand … Read More

Managed Marketing Services

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Marketing is no longer the simple and linear endeavor it once was. With now saturated markets in a digital world, it’s becoming harder and harder for businesses to effectively navigate the ever-changing mechanisms of effective marketing strategies. Today’s marketing plans must include significantly more touchpoints, including social media channels, websites, … Read More

Customer Journey Mapping

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A potential customer clicks on your Facebook Ad. What’s next? Customer journey mapping is a real-time customer-centric approach to driving engaged customers, who keep coming back to you while providing methods that improve their overall experience. Customer journey mapping creates holistic opportunities that focus on your customers’ beginning-to-end interactions. In … Read More

The Power of An Email Subject Line

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An email subject line is your first course of action in capturing the recipient’s attention and getting your email opened. Emails with personalized subject lines have a greater likelihood of being opened and increases future success of your email marketing strategy. When thinking about what to put in your subject … Read More

Email and SMS Marketing

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Imagine all the ways you might lose that sale or customer? An abandoned online shopping cart gets pulled away to something else. The lost opportunity of a follow-up appointment or sale because you’re not taking advantage of all avenues marketing has to offer. Not leaving a lasting impression, because you … Read More

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