Marketing is no longer the simple and linear endeavor it once was. With now saturated markets in a digital world, it’s becoming harder and harder for businesses to effectively navigate the ever-changing mechanisms of effective marketing strategies. Today’s marketing plans must include significantly more touchpoints, including social media channels, websites, … Read More
A potential customer clicks on your Facebook Ad. What’s next? Customer journey mapping is a real-time customer-centric approach to driving engaged customers, who keep coming back to you while providing methods that improve their overall experience. Customer journey mapping creates holistic opportunities that focus on your customers’ beginning-to-end interactions. In … Read More
Wondering if you should create a TikTok account for your business? The answer to that question depends on your audience. Who is your audience? Is your audience on TikTok? TikTok certainly makes its mark as a selling platform, with consumer spending reaching $6 Billion in 2022. If you can identify … Read More
How To Capture Sales From Abandoned Carts If you are selling online, then you can appreciate the frustration of abandoned carts! These are potential sales just sitting in limbo, but there are proven strategies to coax even the most stubborn or forgetful shoppers into returning to their cart to follow … Read More
An email subject line is your first course of action in capturing the recipient’s attention and getting your email opened. Emails with personalized subject lines have a greater likelihood of being opened and increases future success of your email marketing strategy. When thinking about what to put in your subject … Read More
Imagine all the ways you might lose that sale or customer? An abandoned online shopping cart gets pulled away to something else. The lost opportunity of a follow-up appointment or sale because you’re not taking advantage of all avenues marketing has to offer. Not leaving a lasting impression, because you … Read More
You are just a tiny fish in a vast ocean, but there are ways to stand out and make sure that your brand is getting noticed. Does your brand need a reboot, a refresh or does it simply just need a fresh coat of polish? Branding encompasses more than just … Read More
It doesn’t matter the business or market you’re in, we all experience some down time or slow season as it’s often referred, but there’s no need for panic. Marketing during the slow season is a great opportunity to really hone-in on your target market and customize marketing strategies that will … Read More
Regularly posting and sharing content on your business or organization’s social networks is a great marketing tactic. However, the simple task of regularly posting is not enough to create engagement and generate leads. Have you ever asked yourself what your social media content should be doing? What are the purposes … Read More
Social media is an industry of its own, that constantly and quickly evolves. This makes it challenging for businesses, in any sector, to properly manage their social media networks. This includes planning, preparing and scheduling social media content. We frequently ask ourselves the question: ‘How often should I post and … Read More