In today’s competitive business landscape, building a strong brand is crucial for success. Brand development and positioning play a pivotal role in shaping customer perception, fostering loyalty, and differentiating your business from competitors. We delve into the expertise of branding and brand management, highlighting the development of a robust brand … Read More
You are just a tiny fish in a vast ocean, but there are ways to stand out and make sure that your brand is getting noticed. Does your brand need a reboot, a refresh or does it simply just need a fresh coat of polish? Branding encompasses more than just … Read More
Most of the graphical content on social media is still images. We are used to them, and our attention to still images may be reduced when we scroll down Facebook or Instagram. On the other hand, GIFs and videos are set up by default to start playing right away as … Read More
Branding is not something we normally stop to think about, but if we did we would realize that it is in everything that surrounds us, day by day. If you look at your house, everything has a brand. For example most of the foods in your refrigerator, the refrigerator itself … Read More
We are quickly moving into the rush of the holidays. If you are a small business owner or manager, then it’s bound to get stressful having to deal with big corporate companies bombarding you with ad after ad. The holiday season is an essential time to put those smart marketing strategies to work to … Read More
More and more companies understand the importance of social media, and businesses that don’t have at least one social media page are becoming less common. This is not surprising – social media provides great communication with your clients, helps to get feedback and boosts marketing efforts through consumer generated content … Read More
7 Questions to Ask Yourself After a number of years in business, it might be time to dust off your brand. An up-to-date brand strategy gives you a major edge in increasingly competitive markets, while wrong branding simply doesn’t attract right people to your business. It is essential that the … Read More
Black Friday is a ‘big box’ game, so what can we do as a small business to help capitalize on this weekend’s shopping extravaganza? Here are a few tips: Use social media – it’s a quick and effective platform for promotions, not to mention easier on the pocket book than some … Read More
With spring inevitably comes “Spring Cleaning”, a phrase often used at home but it also applies to business. Spring is a time to review and evaluate your businesses’ marketing efforts over the last year. Most small businesses in Northern Ontario can look at this time as a catch up and … Read More