We are quickly moving into the rush of the holidays. If you are a small business owner or manager, then it’s bound to get stressful having to deal with big corporate companies bombarding you with ad after ad. The holiday season is an essential time to put those smart marketing strategies to work to give you an upper hand to stand out this year.
Here are a few ways:
Plan a personalized campaign – Get people involved with what you are trying to sell. Let’s make up a scenario, say you want to sell your product to more people but word isn’t getting out. Plant the seeds and start a grass roots marketing campaign. Use social media and create a giveaway that people can win by using a specific “hash tag”. Not only do people like free items, but also you’ll get the community involved far more than a flyer on a telephone pole and word will spread at a quicker rate.
Get Emotional – People make decisions emotionally, tap into that magic by making sincere ads that focus on what that specific holiday means. If it’s Thanksgiving, use words like “Gather”, “Thankful” and “Blessings”. You’ll not only come across as appropriate to the holiday but you’ll seem sincere.
Be Flexible – It’s no surprise that consumers tend to shop late and make things last minute. This is a good opportunity to broaden your hours of operation. Allow for those who can’t make it, and increase your sales.
Utilize Online Shopping – More and more people are resorting to online shopping for their Christmas gifts. Online shopping allows consumers to browse through more options with greater convenience, as well as avoid the crowds in stores. Don’t miss out on those who prefer web – sell online. One of the great promotional tools for that is Google Shopping Ads – these ads target your ideal location appear on Google search, images, YouTube, and other places, when people search for products you sell in a convenient format with photo, price, description and more.
Just like that you are now on the right foot to start growing your business in what will be the busiest time of the year. Not sure how to set up Online Shopping? VS Marketing specializes in e-commerce and can set everything up from your online catalogue, payment processor on your website to shopping ads on Google and other platforms. Give us a call to discuss your business needs and how we can assist you – 705-475-0323