Nowadays it seems to be common knowledge, that hiring freelancers from overseas for your website isn’t such a good idea. But do you know why? Security company Tripwire actually performed a study, selecting 10 seemingly reputable freelancers to build a website with an intent to analyze those websites. Each freelancer … Read More
Digital marketing is often a black hole of information for those not entirely familiar with the technology and the complexity of the audience structure. Companies who have remained committed to digital marketing are now seeing proof of their efforts resulting in increased visibility of their brands and in direct sales. … Read More
It’s Time To Redesign Your Website! For most companies website redesign is a serious challenge – your website has to reflect all the relevant information about your company. It requires to be well written, high in search engines, should work smooth and align well with current brand image. Increase your … Read More
Created by Google’s Cultural Institute, Google Street Art Project provides an online catalogue of street art from around the world. The site offers Audio Tours, Online Exhibitors, World Collections, GIF Art and the stories of the artists. Google also tweets out images daily @GoogleStreetArt of worldwide street art, and the … Read More
Snapchat turned Internet communications into a game by letting people send modified selfies and short videos. Just days ago Snapchat reached a mark of 150M daily users, which made the app more popular than Twitter and overall made it the 3rd most popular app in the world. With a 32.9% … Read More
7 Questions to Ask Yourself After a number of years in business, it might be time to dust off your brand. An up-to-date brand strategy gives you a major edge in increasingly competitive markets, while wrong branding simply doesn’t attract right people to your business. It is essential that the … Read More
4 Benefits for Your In-House Marketing Team In-house marketing teams know the ins and outs of their company better than anyone. What we offer is a service that integrates with your team’s knowledge, engages your sales staff, in-house marketers or management directly to provide enhanced marketing expertise, additional resources, innovation … Read More
We tell our clients all the time they need to listen to the needs of their clients. Today technology and social media offers us an amazing opportunity to engage with our clients and gain feedback that we can really implement in the success of our business. Even the negative stuff! … Read More
Breaking into the international market can be a challenge for any company, but throw in local government unrest, serious infrastructural challenges and abject poverty and you really have a challenge. For one Tour and Safaris company in Nairobi Kenya, the key to breaking into this market was having a Canadian … Read More
Black Friday is a ‘big box’ game, so what can we do as a small business to help capitalize on this weekend’s shopping extravaganza? Here are a few tips: Use social media – it’s a quick and effective platform for promotions, not to mention easier on the pocket book than some … Read More