Black Friday is a ‘big box’ game, so what can we do as a small business to help capitalize on this weekend’s shopping extravaganza?

Here are a few tips:

• Use social media – it’s a quick and effective platform for promotions, not to mention easier on the pocket book than some other media.
• Promote gift cards – A lot of people have this as a number one on their shopping list; make your gift cards readily available.
• Create bundles– Thrown in a free accessory with a product you are selling or offer a combo pack for a reduced price.
• Extend your hours of operation – even on Black Friday, people prefer to avoid the crowds by shopping a bit later.
• Last but not least… provide outstanding customer service! 

Did you know: Small Business Saturday comes right between Black Friday and Cyber Monday!

Happy Selling!