Branding is not something we normally stop to think about, but if we did we would realize that it is in everything that surrounds us, day by day. If you look at your house, everything has a brand. For example most of the foods in your refrigerator, the refrigerator itself … Read More
7 Questions to Ask Yourself After a number of years in business, it might be time to dust off your brand. An up-to-date brand strategy gives you a major edge in increasingly competitive markets, while wrong branding simply doesn’t attract right people to your business. It is essential that the … Read More
Breaking into the international market can be a challenge for any company, but throw in local government unrest, serious infrastructural challenges and abject poverty and you really have a challenge. For one Tour and Safaris company in Nairobi Kenya, the key to breaking into this market was having a Canadian … Read More
Black Friday is a ‘big box’ game, so what can we do as a small business to help capitalize on this weekend’s shopping extravaganza? Here are a few tips: Use social media – it’s a quick and effective platform for promotions, not to mention easier on the pocket book than some … Read More
With spring inevitably comes “Spring Cleaning”, a phrase often used at home but it also applies to business. Spring is a time to review and evaluate your businesses’ marketing efforts over the last year. Most small businesses in Northern Ontario can look at this time as a catch up and … Read More