7 Questions to Ask Yourself After a number of years in business, it might be time to dust off your brand. An up-to-date brand strategy gives you a major edge in increasingly competitive markets, while wrong branding simply doesn’t attract right people to your business. It is essential that the … Read More
4 Benefits for Your In-House Marketing Team In-house marketing teams know the ins and outs of their company better than anyone. What we offer is a service that integrates with your team’s knowledge, engages your sales staff, in-house marketers or management directly to provide enhanced marketing expertise, additional resources, innovation … Read More
We tell our clients all the time they need to listen to the needs of their clients. Today technology and social media offers us an amazing opportunity to engage with our clients and gain feedback that we can really implement in the success of our business. Even the negative stuff! … Read More
When comparing anything you want to make sure that you are comparing the items equally, hence the phrase “comparing apples to apples”. It only makes sense to ensure that the products being looked at offer all the same qualities, right? Unfortunately, in the world of marketing and design, that doesn’t … Read More
As a web design professional, I have heard on more than one occasion “That much? My nephew will do the work for $200!” Your website is a first point of contact for potential customers and you only get one chance to make a good first impression. What kind of impression … Read More
After attending an inspiring design conference this month, hosted in Toronto by RGD Ontario, my thoughts about design and how people think about design has been somewhat expanded. This article has come together more as a reflection than a “what to do” type of article. After listening to various legends … Read More
A recent study by Ottawa based market research firm, Harris/Decima demonstrates the effects of design to the bottom line and the value of graphic design professionals. Harris/Decima together with the Society of Graphic Designers of Canada (GDC) brought decision makers and business leaders together to better understand the industry’s perception … Read More