When comparing anything you want to make sure that you are comparing the items equally, hence the phrase “comparing apples to apples”. It only makes sense to ensure that the products being looked at offer all the same qualities, right? Unfortunately, in the world of marketing and design, that doesn’t … Read More
With spring inevitably comes “Spring Cleaning”, a phrase often used at home but it also applies to business. Spring is a time to review and evaluate your businesses’ marketing efforts over the last year. Most small businesses in Northern Ontario can look at this time as a catch up and … Read More
LinkedIn is the world’s largest business to business social networking site and as a business owner, it is essential that you become part of it. Here are some facts about LinkedIn and why (if you are not already) you should be involved: It was designed to help small-medium sized businesses … Read More
Most small business owners will tell you that their marketing is working. The proof, they are still in business. If I had a dollar for every time I heard that I would be writing this article from a sandy beach somewhere with a piña colada in my hand. The truth … Read More
Lately, mobile APPs for smartphones, such as the iPhone and Blackberry are all the rage and many organizations are clambering to beat their competition to the APP marketplace. Business owners however, may not be aware of the options available to them. There is a gamut of APP types to choose … Read More
Studies show that small businesses have the most to gain from Social Media. 88% of all small business owners found that Social Media helped them increase exposure, and 72% of those surveyed saw increased traffic and subscriptions as a result of social media. With small business owners having to constantly … Read More
Many tourism operations have struggled to stay afloat in the past seasons. It’s no surprise there have been overwhelming reports of how vacationing has been less and less of a priority through the recession. So what do we do to build up the interest? Billions of dollars are spent every … Read More
Businesses today tend to operate on three speeds; fast, faster and yesterday. In Marketing, the speed we tend to hear from our new customers the most is yesterday. As you spend more time running your business, you can quickly find that technology has taken away the luxury of not having … Read More