You may or may not have heard about omni-channel, although it is very likely that you have at least noticed it in passing, across your screen. Omni-channel commerce is a seamless and engaging multichannel approach, used by businesses and organizations, to give access to their products, services and offers, on … Read More
Regularly posting and sharing content on your business or organization’s social networks is a great marketing tactic. However, the simple task of regularly posting is not enough to create engagement and generate leads. Have you ever asked yourself what your social media content should be doing? What are the purposes … Read More
Social media is an industry of its own, that constantly and quickly evolves. This makes it challenging for businesses, in any sector, to properly manage their social media networks. This includes planning, preparing and scheduling social media content. We frequently ask ourselves the question: ‘How often should I post and … Read More
Why does your business need a loyalty program? Customer loyalty programs (CLPs) foster the potential to grow your business and create brand awareness by expanding on your unique products or services while igniting trust in your brand. Keeping customers engaged and loyal is a valuable and ongoing marketing tool that … Read More
In short, Continuous Optimization is the process of getting the best results, by actively monitoring and adjusting your marketing campaign while it is still active and running. The benefits of this marketing method are notable: Helps you understand your audience – their wants and their needs. Gives critical feedback on … Read More
Is your business or organization experiencing a growth? Does it need to refresh its branding? Is it going through a transition? Do you have a new service or product that needs promotion? Do you lack in resources and marketing skills? If your answer to most of these questions is yes, … Read More
Giving Tuesday typically takes place after Black Friday and Cyber Monday. This year, it falls on December 1st. Co-founded by CanadaHelps and GIV3 – a privately-registered Canadian charity, Giving Tuesday Canada unites not-for-profit organizations, businesses, groups/communities and individuals annually for a big day of giving. With the COVID-19 pandemic, this … Read More
As the coronavirus rapidly disrupts our day to day life it is our job as marketers to frequently reassess and swiftly implement strategies. This is our norm. Spring is a critical time for marketing. We are ending the first quarter of a new year, wrapping up the year end for … Read More
Over the years we’ve worked with all types of businesses and organizations, big and small, for profit or non-profit, new and old, service, manufacturing and retail. The first question when we meet is always the same “How much should I spend to market my business?” Now old business can sometimes … Read More
Organizing a strong internal administrative team is no easy task, these are the individuals that may run the day-to-day operations of your organization and are responsible for things running smoothly. These are the people who know the projects, know the customers, answer the phone, oversee the admin tasks and often … Read More