An email subject line is your first course of action in capturing the recipient’s attention and getting your email opened. Emails with personalized subject lines have a greater likelihood of being opened and increases future success of your email marketing strategy. When thinking about what to put in your subject … Read More
Imagine all the ways you might lose that sale or customer? An abandoned online shopping cart gets pulled away to something else. The lost opportunity of a follow-up appointment or sale because you’re not taking advantage of all avenues marketing has to offer. Not leaving a lasting impression, because you … Read More
You are just a tiny fish in a vast ocean, but there are ways to stand out and make sure that your brand is getting noticed. Does your brand need a reboot, a refresh or does it simply just need a fresh coat of polish? Branding encompasses more than just … Read More
It doesn’t matter the business or market you’re in, we all experience some down time or slow season as it’s often referred, but there’s no need for panic. Marketing during the slow season is a great opportunity to really hone-in on your target market and customize marketing strategies that will … Read More
Regularly posting and sharing content on your business or organization’s social networks is a great marketing tactic. However, the simple task of regularly posting is not enough to create engagement and generate leads. Have you ever asked yourself what your social media content should be doing? What are the purposes … Read More
Social media is an industry of its own, that constantly and quickly evolves. This makes it challenging for businesses, in any sector, to properly manage their social media networks. This includes planning, preparing and scheduling social media content. We frequently ask ourselves the question: ‘How often should I post and … Read More
Why does your business need a loyalty program? Customer loyalty programs (CLPs) foster the potential to grow your business and create brand awareness by expanding on your unique products or services while igniting trust in your brand. Keeping customers engaged and loyal is a valuable and ongoing marketing tool that … Read More
In short, Continuous Optimization is the process of getting the best results, by actively monitoring and adjusting your marketing campaign while it is still active and running. The benefits of this marketing method are notable: Helps you understand your audience – their wants and their needs. Gives critical feedback on … Read More
Is your business or organization experiencing a growth? Does it need to refresh its branding? Is it going through a transition? Do you have a new service or product that needs promotion? Do you lack in resources and marketing skills? If your answer to most of these questions is yes, … Read More
Giving Tuesday typically takes place after Black Friday and Cyber Monday. This year, it falls on December 1st. Co-founded by CanadaHelps and GIV3 – a privately-registered Canadian charity, Giving Tuesday Canada unites not-for-profit organizations, businesses, groups/communities and individuals annually for a big day of giving. With the COVID-19 pandemic, this … Read More