Imagine. Indulge. Inspire.
This vibrant design was rolled out in transit advertising application as a teaser campaign for the Grand Opening of a new Shoppers Drug Mart location. This project was completed in collaboration with Shoppers Drug Mart Canada to promote the beautyBOUTIQUE brand along with top beauty lines such as Lise Watier Cosmétiques, Clinique, Biotherm, Elizabeth Arden, Shiseido, Clarins, stila, Lanôme Paris.
Gorgeous photography was selected and paired with simplistic typography creating a clean, modern and elegant design. This brand building design is really captivating with the dramatic contrast between darks and lights, and soft and vibrant hues.