The North Bay-Mattawa Conservation Authority is one of 36 conservation authorities in Ontario, Canada consisting of 16 Conservation Areas. It is responsible for conservation areas within North Bay, but also extending into the surrounding municipalities.
Re branding a fifty year-old organization can be a daunting task, especially when it involves multiple committees and stakeholders, a board of directors, the public, volunteers and staff who are very passionate about conservation. This project however, was a smooth process involving a variety of stakeholders and a tremendous amount of open dialogue about what the next fifty years of conservation may look like.
In developing the new brand we wanted to make sure to pay homage to the old brand and the representation of watershed and surrounding communities and how each impact one another.
Within this new brand we were also tasked with creating a 50th anniversary logo to match the new brand to be used for the duration of the 2022 and in conjunction with events and campaigns celebrating 50 years of conservation.
■ The Results
- We successfully launched the two brands across multiple online channels
- A new website layout
- An awareness campaign to recognize conservation heroes
- A fundraising campaign to enhance the boardwalk.
- Brand assets also included vehicle signage, promotional products and uniforms, in addition to a number of print materials in order to transition NBMCA into their new brand.