Husqvarna offers top of the line lawn and garden equipment and accessories for residential and commercial use. This big brand offers lots of head office support in terms of marketing and communications materials for their dealers. Our job is to successfully implement these tools provided to be effective in the dealers specific market.
While national focused on automation and robotic lawn mowers during the period of this campaign, the local market was more interested in other product offerings making it more profitable for this dealer to make adjustments. After assessing the local audience we were able to take the materials provided by national, tailor the product offerings to the local dealer and still leverage the benefit of the national campaign.
Groulx Equipment has relied on VS Marketing for over 15 years to promote their service and product lines.