The Massey Ferguson 1700 Compact Tractor Series targets a very specific demographic in a specific location. This campaign used proximity targeting and audience insights to successfully deliver the new product line to the hands of those who need it.
With a vast understanding of the market we used integrated techniques in consideration of farming cultures that are both highly advanced and of those who live a more reserved lifestyle when it comes to main stream communications. Additionally, our techniques allowed us to run new market testing alongside this campaign to sample the response in new market areas in advance of more aggressive campaigns. This provides us insights to build upon for future investment and allows us to increase the effectiveness of our communications.
Groulx Equipment has relied on VS Marketing for over 15 years to promote their service and product lines.