Campaign Copywriting Digital Advertising Fundraising Campaign Graphic Design Marketing Strategy Tactical Planning

International Children’s Awareness Canada

International Children's Awareness Canada (ICA) aimed to launch a fundraising campaign to raise funds in support of essential educational and health initiatives in Cameroon. The campaign's focus was on empowering children and families by funding the construction of schools, improving literacy and numeracy, establishing reliable sources of clean water, and managing health centers.

To achieve and support the “Rally for Hope” fundraising campaign, we implemented a comprehensive strategy combining creative direction, multi-channel fundraising initiatives, and strategic planning. The campaign elevated the ICA brand by raising awareness and generating donations for education initiatives in Cameroon. A full suite of materials, including a website landing page, fundraising toolkit, social media content, posters, and GoFundMe resources, was developed to empower businesses and individuals to take action. Our efforts focused on crafting compelling narratives, designing engaging visuals, and coordinating events to inspire collaboration and donations, with continuous monitoring and optimization to ensure success and sustainability.

The “Rally for Hope” campaign’s identity was rich in symbolism and meaningful representation to reflect ICA’s mission of sustainable development and community empowerment. The visuals incorporated vibrant colours and uplifting imagery to evoke a sense of hope and progress. Symbols of education, clean water, and health were integrated into the design to highlight the campaign’s key focus areas. The use of community-centric imagery emphasized participatory development and the collective effort required to achieve sustainable change. This thoughtful approach to design ensured that every visual element not only looked appealing but also conveyed the campaign’s core values and objectives, reinforcing the message of hope and community support.

Within a year, the “Rally for Hope” campaign significantly advanced ICA’s mission in Cameroon by driving impactful contributions across six fundraising media channels. The campaign supported meaningful progress in education, health, and water sanitation projects while also achieving a remarkable 105% increase in social media audience engagement in January 2022 compared to the previous year. Key elements of the campaign’s success included strategic content creation, engaging visual design, and effective multi-channel outreach, ensuring both immediate results and long-term impact for ICA’s initiatives.

Back
Next Project
Your Support Services Network