Redpath Mining

The project involved restructuring and redesigning The Redpath Group Mining Contractors and Engineers website and the Redpath Raiseboring Limited Raisedrill Designers and Manufacturers website, encompassing a comprehensive overhaul to enhance user engagement and deliver dynamic, informative content. The Redpath Group’s redesign included a language selector (English, Français, Español), project profiles, animated statistics, an employee directory, a news feed, and global newsletters. Similarly, the Redpath Raiseboring Limited website required a language selector, project profiles, a product carousel, product brochures, and career opportunities. Our key services included creating detailed site maps, incorporating modern design elements, and integrating animated materials to create visually compelling and informative platforms. The redesigned websites aimed to underscore Redpath’s corporate strengths, simplify navigation for potential clients, and serve as effective recruitment tools by communicating the company’s value proposition to prospective employees. The projects emphasized functionality, visual storytelling, and celebrating the company’s achievements and people, resulting in engaging, user-friendly websites that reflect Redpath’s industry leadership.

The graphic design incorporated elements that symbolized Redpath Mining’s corporate identity and values. Visual storytelling was a key focus, with design elements that highlighted the company’s commitment to its employees and its industry achievements. The use of animation and compelling imagery was intended to make the website not only informative but also engaging, celebrating the company’s successes and the people who contribute to them. The design choices aimed to convey a sense of strength, innovation, and community, aligning with Redpath’s brand identity.