North Bay Hydro
The campaign featured a series of engaging assets, including six sets of video animations, social media graphics, and posters, all designed to address key topics identified in the safety survey. Focusing on crucial safety issues such as “Call Before You Dig,” the dangers of touching power lines, and the risks associated with proximity to overhead and downed power lines, each asset was aligned with the survey questions to ensure relevance and educational value. In preparation for the 2024 safety survey, the campaign aimed to build on past successes by strategically deploying these assets to enhance community awareness and maintain a high level of safety knowledge among North Bay Hydro customers.
The graphic design for the campaign conveyed clear, impactful visuals and symbols to effectively communicate safety messages. Each asset was designed to incorporate symbols and imagery related to electrical safety, such as power lines, warning signs, and protective equipment, to visually represent the key topics. The design elements were carefully chosen to enhance understanding and retention of the safety messages, using colour coding and iconography to signify distinct levels of risk and safety practices.
The campaign’s success was measured by its ability to effectively raise awareness and educate the North Bay Hydro customer base on electrical safety practices. Key aspects of development included the creation of engaging and informative video animations, eye-catching social media graphics, and informative posters. The design prioritized clarity and impact, ensuring that each asset communicates its message effectively and contributes to a safer community. The campaign was evaluated based on engagement metrics, feedback from the survey, and overall improvement in customer safety awareness.