First Nation Technical Institute
By taking the existing brandmark and supporting graphic elements the organization has been using, we formed a complete brand identity to ensure consistent and effective use of the brandmark and the organization’s communications. The project involved thoroughly assessing the current brand assets, defining the brandmarks’ symbolism and how it aligned with the organization’s values, and establishing guidelines for the cohesive application of the brand across different mediums. This process aimed to create a strong, unified brand presence that reflects FNTI’s identity and values, ensuring a cohesive and memorable representation in all communication materials.
The Great Tree of Peace represents the Haudenosaunee’s Great Law of Peace. The eagle that sits atop the tree symbolizes watchfulness and a need to be ever-vigilant and farseeing, and to ensure the peace, the union, and the constitution of the Haudenosaunee is protected. The war club symbolizes the burial of weapons of war and continuing peace and union. The lower belt is modeled after an existing friendship wampum belt which confirms the pure path of peace and friendship between Anishinaabe and Haudenosaunee peoples.
With the development of a comprehensive brand standards manual, the FNTI brand identity succeeded by outlining the preferred and proper usage of the brandmark and its supporting materials. A key aspect of this process involved providing a detailed description of the brandmark’s symbolic representation to the Haudenosaunee and Anishinaabe peoples, aligning it closely with their values and voices. A unified brand voice and tone were also established to ensure clear and consistent messaging. The brand standards manual included carefully selected typography, a cohesive colour palette, and graphic elements for both print and web communications. Additionally, a distinct photography style was chosen to reflect the organization’s tone and values, with detailed guidelines to maintain consistency across all communications.