Organizing a strong internal administrative team is no easy task, these are the individuals that may run the day-to-day operations of your organization and are responsible for things running smoothly. These are the people who know the projects, know the customers, answer the phone, oversee the admin tasks and often … Read More
More and more companies understand the importance of social media, and businesses that don’t have at least one social media page are becoming less common. This is not surprising – social media provides great communication with your clients, helps to get feedback and boosts marketing efforts through consumer generated content … Read More
Studies show that small businesses have the most to gain from Social Media. 88% of all small business owners found that Social Media helped them increase exposure, and 72% of those surveyed saw increased traffic and subscriptions as a result of social media. With small business owners having to constantly … Read More
Most people by now are familiar with the term ‘viral video’, but for those who aren’t, a viral video is one that has become popular or famous due to mass-sharing on social media or email. Most of us are familiar with ‘The Star Wars Kid’, which is no surprise as … Read More
A recent study by Ottawa based market research firm, Harris/Decima demonstrates the effects of design to the bottom line and the value of graphic design professionals. Harris/Decima together with the Society of Graphic Designers of Canada (GDC) brought decision makers and business leaders together to better understand the industry’s perception … Read More
Many tourism operations have struggled to stay afloat in the past seasons. It’s no surprise there have been overwhelming reports of how vacationing has been less and less of a priority through the recession. So what do we do to build up the interest? Billions of dollars are spent every … Read More