Black Friday is a ‘big box’ game, so what can we do as a small business to help capitalize on this weekend’s shopping extravaganza? Here are a few tips: Use social media – it’s a quick and effective platform for promotions, not to mention easier on the pocket book than some … Read More
With spring inevitably comes “Spring Cleaning”, a phrase often used at home but it also applies to business. Spring is a time to review and evaluate your businesses’ marketing efforts over the last year. Most small businesses in Northern Ontario can look at this time as a catch up and … Read More
LinkedIn is the world’s largest business to business social networking site and as a business owner, it is essential that you become part of it. Here are some facts about LinkedIn and why (if you are not already) you should be involved: It was designed to help small-medium sized businesses … Read More
Most small business owners will tell you that their marketing is working. The proof, they are still in business. If I had a dollar for every time I heard that I would be writing this article from a sandy beach somewhere with a piña colada in my hand. The truth … Read More
A recent study by Ottawa based market research firm, Harris/Decima demonstrates the effects of design to the bottom line and the value of graphic design professionals. Harris/Decima together with the Society of Graphic Designers of Canada (GDC) brought decision makers and business leaders together to better understand the industry’s perception … Read More