How to Use Snapchat for Your Business

Snapchat turned Internet communications into a game by letting people send modified selfies and short videos.

Just days ago Snapchat reached a mark of 150M daily users, which made the app more popular than Twitter and overall made it the 3rd most popular app in the world. With a 32.9% penetration of smart phone users, following only Instagram (43.1%) and Facebook (75.6%) a 4-year old Snapchat becomes one of the most influential players on the Social Media market. Snapchat’s penetration is more shocking in college-age demographics, with 70% of college students using it DAILY versus just 11% reported postings on Facebook with the same frequency.

What’s making Snapchat so popular?

Snapchat turned Internet communications into a game by letting people send modified selfies and short videos. It offers its users such features as swapping faces in a photo, barfing rainbows or transform themselves into puppies. Additionally for its professional publishers the app allows content sharing through the “Discover” platform.

How do you use Snapchat for your business?

“Discover” platform allows businesses to present short-form content in a story format, also allowing for paid advertising. Advertisements, which make it to the Discover platform, are estimated to be seen 500,000 to 1,000,000 times a day.
Snapchat allows you to have one-on-one conversations with your customers. As long as they are following you, Snapchat allows you to send message directly to your individual followers.
With its reach and relevance, Snapchat allows you to reach younger people like no other platform.
And the most interesting feature in our mind – Snapchat allows businesses to upload geofilters for snaps: special graphical overlays, which are available if the user is within certain geographic locations, such as a city, event, or destination.
VS Group works closely with social media technology including Snapchat to create meaningful Social Media Campaigns for our clients. Please, contact us at 705-475-0323 to discuss how we can help you take advantage of modern social media for your business.