ANSWER: How much should I budget and spend on marketing?
with No Comments

Over the years we’ve worked with all types of businesses and organizations, big and small, for profit or non-profit, new and old, service, manufacturing and retail. The first question when we meet is always the same “How much should I spend to market my business?” Now old business can sometimes … Read More

The Hybrid-Marketing Department
with No Comments

Organizing a strong internal administrative team is no easy task, these are the individuals that may run the day-to-day operations of your organization and are responsible for things running smoothly. These are the people who know the projects, know the customers, answer the phone, oversee the admin tasks and often … Read More

Happy Medium. Online World And Client Experience.
with No Comments

Today, our clients are facing a fast and sporadic world with a magnitude of content, this new generation of professionals does not take the time search for information. As a society we expect the information to be tailored to us, be where we expect it to be and be written … Read More

Not So New Era Of Online Marketing
with No Comments

One of the disciplines that knows how to evolve to the rhythm of society is marketing. It is called new marketing but it really is a reinvention of this and its enormous capacity for adaptation in the face of a new economic and social technological environment. The consolidation of the … Read More

Outdated Website = Poor Customer Experience
with No Comments

It’s the 21st century, century of technology and Internet! Your website is important, it is the face of your company, it needs to grow, change, adapt, and you must give it the attention and care it needs. Your website should be easy to navigate, potential online customers will not take … Read More

Videos And Animated Content Is Exploding On Social Media
with No Comments

Most of the graphical content on social media is still images. We are used to them, and our attention to still images may be reduced when we scroll down Facebook or Instagram. On the other hand, GIFs and videos are set up by default to start playing right away as … Read More

Branding Around Us
with No Comments

Branding is not something we normally stop to think about, but if we did we would realize that it is in everything that surrounds us, day by day. If you look at your house, everything has a brand. For example most of the foods in your refrigerator, the refrigerator itself … Read More

Design Trends 2017
with No Comments

To reflect on 2017, we’ve collected our favourite design trends from the year! Colour Transitions Settle gradients started getting popular back in 2016, when Instagram rebranded themselves with an orange-to-purple-through-fuchsia colour transition. Ever since this catchy trend spread, and now you can observe it in graphical elements across many brands, … Read More

Interactive Content Sells
with No Comments

Whether it’s a quiz or post, marketing giants like Buzz Feed have shown time and again that interactive content can lead to longer time spent on a webpage and lead to engaging the consumer in more than one article. Social media users are growing everyday, as a result it’s no … Read More

Tips To Better Market Your Business This Holiday
with No Comments

We are quickly moving into the rush of the holidays. If you are a small business owner or manager, then it’s bound to get stressful having to deal with big corporate companies bombarding you with ad after ad. The holiday season is an essential time to put those smart marketing strategies to work to … Read More

Degagne Carpentry Website Showcase
with No Comments

It takes hands to build a house… Only hearts can build a home.   Featuring a new website for Degagne Carpentry. The need was to develop an online portal in an effort to share resources quickly and efficiently with potential clients, existing clients and provide a tool for sales staff to … Read More

Social Media For B2B And B2C
with No Comments

More and more companies understand the importance of social media, and businesses that don’t have at least one social media page are becoming less common. This is not surprising – social media provides great communication with your clients, helps to get feedback and boosts marketing efforts through consumer generated content … Read More

Direct Mail Works. Proven.
with No Comments

Direct mail, also known as advertising mail, junk mail, mailshot, admail, etc. is the delivery of advertising materials to a recipient by postal mail. It is also one of the main tools of the direct marketing – the technique of delivering your ad straight to your potential customers. Direct mail is a reliable and time proven way … Read More

The Terrifying Reality Of Hiring Overseas Web Freelancers
with No Comments

Nowadays it seems to be common knowledge, that hiring freelancers from overseas for your website isn’t such a good idea. But do you know why? Security company Tripwire actually performed a study, selecting 10 seemingly reputable freelancers to build a website with an intent to analyze those websites. Each freelancer … Read More

B2B Digital Marketing
with No Comments

Digital marketing is often a black hole of information for those not entirely familiar with the technology and the complexity of the audience structure. Companies who have remained committed to digital marketing are now seeing proof of their efforts resulting in increased visibility of their brands and in direct sales. … Read More

Enough Is Enough
with No Comments

It’s Time To Redesign Your Website! For most companies website redesign is a serious challenge – your website has to reflect all the relevant information about your company. It requires to be well written, high in search engines, should work smooth and align well with current brand image. Increase your … Read More

Google Has Gotten Into Graffiti Art
with No Comments

Created by Google’s Cultural Institute, Google Street Art Project provides an online catalogue of street art from around the world. The site offers Audio Tours, Online Exhibitors, World Collections, GIF Art and the stories of the artists. Google also tweets out images daily @GoogleStreetArt of worldwide street art, and the … Read More

How To Use Snapchat For Your Business
with No Comments

Snapchat turned Internet communications into a game by letting people send modified selfies and short videos. Just days ago Snapchat reached a mark of 150M daily users, which made the app more popular than Twitter and overall made it the 3rd most popular app in the world. With a 32.9% … Read More

When To Rebrand?
with No Comments

7 Questions to Ask Yourself After a number of years in business, it might be time to dust off your brand. An up-to-date brand strategy gives you a major edge in increasingly competitive markets, while wrong branding simply doesn’t attract right people to your business. It is essential that the … Read More

Need A New Perspective?
with No Comments

4 Benefits for Your In-House Marketing Team In-house marketing teams know the ins and outs of their company better than anyone. What we offer is a service that integrates with your team’s knowledge, engages your sales staff, in-house marketers or management directly to provide enhanced marketing expertise, additional resources, innovation … Read More

Listen & Learn
with No Comments

We tell our clients all the time they need to listen to the needs of their clients. Today technology and social media offers us an amazing opportunity to engage with our clients and gain feedback that we can really implement in the success of our business. Even the negative stuff! … Read More

Tapping Into The International Market
with No Comments

Breaking into the international market can be a challenge for any company, but throw in local government unrest, serious infrastructural challenges and abject poverty and you really have a challenge. For one Tour and Safaris company in Nairobi Kenya, the key to breaking into this market was having a Canadian … Read More

Black Friday Tips For Small Business’
with No Comments

Black Friday is a ‘big box’ game, so what can we do as a small business to help capitalize on this weekend’s shopping extravaganza? Here are a few tips: Use social media – it’s a quick and effective platform for promotions, not to mention easier on the pocket book than some … Read More

Integrating Social Media into Your Communications Plan
with No Comments

As communication tactics evolve and media changes on a daily basis a company can quickly get lost when it comes to integrating their marketing efforts to include online platforms. There are many ways you can improve your marketing approach but having an integrated plan is essential, whether you are working … Read More

Let’s Talk Apples
with No Comments

When comparing anything you want to make sure that you are comparing the items equally, hence the phrase “comparing apples to apples”. It only makes sense to ensure that the products being looked at offer all the same qualities, right? Unfortunately, in the world of marketing and design, that doesn’t … Read More

Spring Cleaning Your Brand
with No Comments

With spring inevitably comes “Spring Cleaning”, a phrase often used at home but it also applies to business. Spring is a time to review and evaluate your businesses’ marketing efforts over the last year. Most small businesses in Northern Ontario can look at this time as a catch up and … Read More

LinkedIn Essentials
with No Comments

LinkedIn is the world’s largest business to business social networking site and as a business owner, it is essential that you become part of it. Here are some facts about LinkedIn and why (if you are not already) you should be involved: It was designed to help small-medium sized businesses … Read More

Marketing Plans 101
with No Comments

Most small business owners will tell you that their marketing is working. The proof, they are still in business. If I had a dollar for every time I heard that I would be writing this article from a sandy beach somewhere with a piña colada in my hand. The truth … Read More

Native Apps, Web Apps Or Somewhere In The Middle
with No Comments

Lately, mobile APPs for smartphones, such as the iPhone and Blackberry are all the rage and many organizations are clambering to beat their competition to the APP marketplace. Business owners however, may not be aware of the options available to them. There is a gamut of APP types to choose … Read More

You Get What You Pay For
with No Comments

As a web design professional, I have heard on more than one occasion “That much? My nephew will do the work for $200!” Your website is a first point of contact for potential customers and you only get one chance to make a good first impression. What kind of impression … Read More

Small Business Has The Most To Gain
with No Comments

Studies show that small businesses have the most to gain from Social Media. 88% of all small business owners found that Social Media helped them increase exposure, and 72% of those surveyed saw increased traffic and subscriptions as a result of social media. With small business owners having to constantly … Read More

Target Markets And Return On Investment
with No Comments

A successful business owner will tell you, one of the most important things to learn early on in any business is to identify your target market and then figure out how to find them. Once you have found them, how do you get their attention? That’s where marketing comes in, … Read More

Anyone Can Design… Right?
with No Comments

After attending an inspiring design conference this month, hosted in Toronto by RGD Ontario, my thoughts about design and how people think about design has been somewhat expanded. This article has come together more as a reflection than a “what to do” type of article. After listening to various legends … Read More

The Viral Video
with No Comments

Most people by now are familiar with the term ‘viral video’, but for those who aren’t, a viral video is one that has become popular or famous due to mass-sharing on social media or email. Most of us are familiar with ‘The Star Wars Kid’, which is no surprise as … Read More

Don’t Forget Your Website
with No Comments

Social media, Facebook, Twitter, YouTube; the buzz words floating around the heads of most business owners these days. More than just buzz words, these can all be crucial pieces of your company’s success online, but none are as important as your website. A recent report from KubasPrimedia points out that … Read More

The Value Of Graphic Design Professionals
with No Comments

A recent study by Ottawa based market research firm, Harris/Decima demonstrates the effects of design to the bottom line and the value of graphic design professionals. Harris/Decima together with the Society of Graphic Designers of Canada (GDC) brought decision makers and business leaders together to better understand the industry’s perception … Read More

Building Up The Tourism Industry
with No Comments

Many tourism operations have struggled to stay afloat in the past seasons. It’s no surprise there have been overwhelming reports of how vacationing has been less and less of a priority through the recession. So what do we do to build up the interest? Billions of dollars are spent every … Read More

Back Marketing Strategy 101
with No Comments

Businesses today tend to operate on three speeds; fast, faster and yesterday. In Marketing, the speed we tend to hear from our new customers the most is yesterday. As you spend more time running your business, you can quickly find that technology has taken away the luxury of not having … Read More

Meet with us for a free consultation and pick our brains!